National Pork Board turns producer priorities into action

Producer dollars power the pork checkoff, so the big question is simple: how do we make sure those dollars solve real problems on real farms? We dig into the National Pork Board’s producer-led advisory committee model and why the shift to “advice only” is meant to tighten focus, improve accountability, and keep decisions grounded in daily barn realities.

Jamie Burr, Chief Sustainability Officer, and Chad Herring, a NPB board member and advisory committee chair, walk us through the We Care advisory committee and what it is designed to deliver: practical resources and tools producers can actually use, p...