Vercel CEO Guillermo Rauch: Building the Generative Web with AI

Vercel CEO Guillermo Rauch has spent years obsessing over reducing the friction between having an idea and getting it online. Now with AI, he's achieving something even more ambitious: making software creation accessible to anyone with a keyboard. Guillermo explains how v0 has grown to 3 million users by focusing on reliability and quality, why ChatGPT has become their fastest-growing customer acquisition channel, and how AI is enabling “virtual coworkers” across design, development, and marketing. He shares his contrarian view that the future belongs to ephemeral, generated-on-demand applications rather than traditional installed software, and why he believes we're on the cusp...