Do multiple choice questions make us biased?

CrowdScience listener Griffith in Ghana, isn’t JUST a CrowdScience listener. He’s also a listener to our sister show on the World Service, Unexpected Elements. But he’s noticed something funny.

In the weekly Unexpected Elements multiple-choice quiz, the answer is almost NEVER ‘a’. It’s nearly always ‘b’, or ‘c’. Why is this? When we set the quiz, why are we so reluctant to choose option ‘a’?

His question leads presenter Alex Lathbridge on a journey into the murky depths of our brain, where he discovers the cognitive biases which so often trip us u...