Field to Front Door – Episode 8 on peony season, delivery challenges and keeping customers happy

Today we’re back with Field to Front Door 🎙️

David, Martin and Wallace catching up right in the middle of what can only be described as peak peony madness.  

A big part of this episode focused on the realities of direct selling during the busiest part of the season. We got into subscription boxes, picking peonies at exactly the right stage, managing labour, and the challenge of trying to get a product from field to customer as fresh as possible.

There was also a fascinating discussion around logistics and delivery. David sh...