S6E18 - R2Kast 421 – James Walerych on PR, media and coming into agriculture from outside

Today I had James on the R2Kast 🎙️ He works in PR across the agricultural and automotive sectors, creating content, campaigns and media that connect businesses with the wider industry. 🌾

We spoke about his background growing up in London, studying journalism and then moving into PR when the opportunities in traditional media started to shrink. That led him into agriculture and automotive, where he’s now spent over a decade working with clients across both sectors. It was a good insight into how skills from outside farming can transfer into the industry. 🍎

A big part of t...