Field to Front Door – Episode 3 on peonies, the next generation and selling direct

Today we’re back with Field to Front Door 🎙️

David, Martin and Wallace this time joined by Sophia as well, which brought a really good angle looking at the next generation and what farming looks like coming through. 

We covered a proper mix in this one from peony production and how that whole system works, through to direct selling, subscriptions and building a customer base that actually values what you produce. There was also a good chat around logistics, online selling and the reality of getting products to people in a way that keeps qu...