E890 - Episode 890: I Am the Handyman: The Laziest Referral Script Ever

If you’re still cold-calling strangers like it’s 1995, you’re doing it wrong. The highest converting outreach on my phone has absolutely nothing to do with mortgage rates or "just checking in" to see if someone wants to sell. Instead, I’m texting my past clients about my electrician. It sounds ridiculous until you realize that homeowners are constantly thinking about maintenance, repairs, and improvements, what I call the MRI play. Acting as the neighborhood connector rather than a hungry annoying salesperson, you turn your vendor list into a referral machine that feels like an actual living, breating human.<...