E858 - Episode 858: The 22-Year Secret to Referrals Without a Sales Pitch

Spending millions of dollars every year chasing cold internet leads while treating people who actually like you as an afterthought is a recipe for burnout. Having been one of the largest purchasers of online leads in the country, I can confirm that your sphere of influence carries more weight than any stranger you buy. This episode breaks down the exact letter I send to my inner circle once a year to stay top of mind without looking like a desperate commission-chaser.

A sustainable business requires showing up as a person rather than a logo or a generic...