E778 - Episode 778: The Real Reason Internet Leads Never Convert

I spent more money on online leads than anyone else on Realtor.com. Not top five. Number one.
And here’s what I learned after lighting that budget on fire.

The leads weren’t broken. My approach was.

Most online real estate leads aren’t tire kickers or “buyers are liars.” They’re just early. Really early. And most agents treat a midnight curiosity click like it’s a ready-to-buy conversation. That mismatch is why people ghost.

In this episode, I scratch more than the surface of how to actually convert internet leads without...