E777 - Episode 777: Why Listings Fail After the Sign Goes Up

The listing appointment feels important. It’s not.
The real relationship starts when the sign goes up and the seller starts refreshing Zillow at midnight.

That quiet stretch is where listings survive or quietly fall apart.

In this episode, I go through why the best agents don’t “sell homes better.” They communicate better. They manage expectations before emotions spiral, feedback turns personal, and silence fills the gaps with worst-case scenarios.

This is about seller communication strategy, not motivational fluff. You’ll learn how to prepare sellers for the emotional side of selling, h...