E776 - Episode 776: Stop Arguing Price. Start Changing Minds Instead

Most sellers already think they know their home’s value. Zillow told them. ChatGPT confirmed it. Their cousin’s friend got $50,000 over asking in 2021, so clearly that still applies.

Here’s the uncomfortable truth. You cannot argue pricing with a seller and expect trust to survive.

In this episode of Daily Real Estate, I break down how top agents shift the pricing conversation from opinion to evidence without triggering defensiveness. No scripts. No pressure. Just frameworks that let sellers see the market for themselves.

You’ll learn how real estate pricing strategy actually works in...