E773 - Episode 773: The Follow Up Most Agents Skip

The first letter is already in the mail. They read it. Maybe twice. And then nothing happens. This is the moment where most agents quit and move on, convinced it did not work.

This video is where I explain why that thinking misses the point. Expired sellers are cautious for a reason. They already tried once. One letter, one call, or one text is not enough to change how they feel. In many cases, it is the second letter that finally opens the door.

I walk through the exact follow up letter I send, why...