S1E70 - Ned Legaspi - Culturally Intelligent Storytelling and the Bamboo Framework

In this episode, Trisha interviews Ned Legaspi, a CQ Fellow and cultural intelligence consultant who spent three decades pioneering diaspora storytelling with ABS-CBN Global, the Philippines' leading media conglomerate.

Why do some stories resonate across continents while others remain culturally bound? What if the key to global storytelling isn't neutralizing culture, but deepening it? Ned introduces the CIS Bamboo Framework—a groundbreaking approach that asks not "what happens next?" but "what matters here?" Drawing from films like Parasite and How to Make Millions Before Grandma Dies, he reveals how stories rooted in specific cultural logic can bend wi...