How to Understand Your Audience Beyond Your Own Bias

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Ever wondered why your marketing feels like shouting into the void? You're not alone. In this conversation, we dive deep into the entrepreneurial mind trap that keeps businesses stuck in their own heads instead of connecting with their customers. Our guest Charlie shares the brutal truth about why even seasoned marketers struggle to apply their own expertise to their businesses—and reveals the difference between content that gets likes and content that gets sales.

In this episode, Charlie, a social expert who recently transitioned from agency life to entrepreneurship, breaks down th...