70. Why is Freemium Back in Fashion?
Published: February 11, 2026
Duration: 29:56
People say that style moves in cycles. From skinny jeans to mullets to Northern Soul, everything waits in the wings before returning to centre stage. So, is it freemium’s time to take the spotlight?
With AI companies increasingly choosing open access over strict paywalls, we explore why freemium is back in fashion—and what this resurgence reveals about winning in today’s market.
Also in this episode: we’ll assess the new reality of Category power, and ask how do you beat a 40-year-old tech incumbent at its own game
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