S1E26 - From Gut Feel to Juror Science: How Data Quality Decides Plaintiff Outcomes

We argue that pretrial research only works when the data is venue-specific, scientifically vetted, and integrated end-to-end. We show how bad samples lead to undervaluing or overestimating cases, and how psychometrics, experimental design, and hyperlocal platforms sharpen strategy and jury selection.

• stakes of pretrial data quality for plaintiffs
• two core risks of flawed research undervaluing and overconfidence
• seven common mistakes in focus groups and simulations
• venue mismatch and why prediction is not the goal
• groupthink, social desirability, and false confidence
• measuring hidden biases with validated scales like locus of control and BJW
• signal...