S1E23 - Your One-Shot Trial Approach Is Costing You Verdicts

We explore how structured scientific experimentation can transform trial preparation, leading to more predictable outcomes in the courtroom. Moving beyond gut instinct and intuition, we reveal how evidence-based approaches can help plaintiff attorneys identify what truly moves jurors.

• Traditional mock trials create noise rather than signal due to small sample sizes and one-shot testing approaches
• Social dynamics in focus groups often distort results through bandwagon effects and courtesy bias
• Cognitive biases like confirmation bias, fundamental attribution error, and hindsight bias significantly impact juror decision-making
• A-B and factorial testing designs allow attorneys to isolate variables and prec...