S1E18 - Witness Credibility: The Overlooked Heart of Civil Litigation

Witness credibility is the cornerstone of civil plaintiff law, with victory hinging not just on facts but on whether jurors believe testimony. Even truthful testimony can fail if poorly delivered, creating a gap between witness statements and jury reception.

• Understanding juror perception is fundamental as jurors bring biases and use cognitive shortcuts when evaluating witnesses
• Neuroeconomics reveals how brain mechanisms affect decision-making, explaining why jurors may not follow purely rational paths
• AI-powered jury simulations create realistic juror personas based on venue-specific demographic and psychographic data
• These simulations test witness testimony against different juror archetypes, providin...