S1E16 - The Psychology of Witness Credibility: How Jurors Decide Who to Trust

Witness credibility is the cornerstone of civil litigation where jurors' perceptions and human psychology intersect with facts and qualifications to determine case outcomes. We explore how data analytics and psychographic profiling are revolutionizing how attorneys prepare witnesses and anticipate jury reactions.

• Jurors filter testimony through personal lenses including life experiences, values, and biases
• Expert witnesses are viewed primarily as teachers whose job is to explain complex concepts clearly
• The "paid expert" label triggers immediate skepticism that must be proactively addressed
• Practical field experience often carries equal or greater weight than academic credentials with jurors
• Wi...