S8E4 - REI vs Employees | Fast Five Shorts
Published: April 6, 2026
Duration: 3:55
This Omni Talk Retail Fast Five segment explores REI’s potential boycott ahead of its biggest sales event of the year.
Chris Walton and Jenna DeFranco break down how REI’s values-driven brand could amplify the impact of labor disputes.
They also discuss whether values-based retail can hold up when financial pressure hits.
⏩ Tune in for the full episode here.
#REI #RetailLabor #BrandReputation #RetailLeadership #RetailNews #OmniTalk