Alex Gagné of Chez Gagné

S6E1 - Alex Gagné of Chez Gagné

Published: April 24, 2024

Duration: 54:46

No matter the brilliance of your offerings, hitting your brand stride takes time. For Alex Gagné of Chez Gagné, reaching her 10th anniversary is the ultimate validation — but that doesn't mean this fantastic founder is slowing down anytime soon.

This LA house of design debuted a decade back with just letterpress cards, but has since evolved into a thriving indie lifestyle brand. Every last SKU, from Hand Job Hand Lotion to I Hate Everyone Rocks Glasses, unites beneath the Chez Gagné maxim, "If you can't make it nice, make it funny."

Alex shares how she painsta...