S6E8 - Shannon Martin of Shannon Martin Design

Every picture tells a story — unless you are Shannon Martin, of course: Her pictures tell your stories as well. Now celebrating 20 years in business, Shannon Martin Design's signature sepia creations have attained a definite ubiquity and immediate recognition. That's no easy task, and Shannon takes us behind the scenes to share how she consistently churns out distinctive designs by turns heartfelt and humorous — AKA, the Lay's potato chip of greeting cards.

As an OG stationery maker, Shannon's wholesale strategy is as polished as her designs; once a retailer commits to stock this range, it's typically the start of a l...