⚖️ The Liability of Hype: Individual Accountability in AI Sales
Published: January 13, 2026
Duration: 42:59
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The rapid expansion of the artificial intelligence sector has created a perilous commercial environment where exaggerated or fabricated AI capabilities—a practice known as "AI washing"—are commonplace. A significant shift in legal and regulatory strategy is now occurring, moving the focus of liability from the corporate entity to the individual sales and business development professionals who market these products. The long-held "just a salesperson" defense is rapidly eroding under new legal interpretations and aggressive enforcement from the Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), and Department of Justice (DOJ).
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