SPOTLIGHT: Why 80% of B2B Buying Happens Without You | Alexander Kesler, CEO @ INFUSE

Buyers stopped picking up the phone. They research on their own, ask their peers, and now they ask AI which vendors to consider before a single salesperson ever hears about it. So where does that leave marketers?

Sam Jacobs sits down with Alexander Kesler, founder and CEO of Infuse, to break down the dark funnel and what it means for B2B demand gen right now. They get into why most of the buying journey happens before you're ever contacted, how AI tools are generating "day one" shortlists on the spot, and why the real game is...