E305 - Why 90% of Franchise Brands Fail (And How to Be the 10% That Survives)
Published: July 10, 2026
Duration: 1:13:41
Jeff Dudan's free digital copy of his book
Most people building a franchise brand have no idea how much money it actually takes, what legal landmines are hiding in their FDD, or why 90% of franchise brands fail within 12 years. In this episode, Jeff Dudan sits down with two of the most respected names in franchising - Lane Fisher (founding partner of FisherZucker, one of the top-ranked franchise law firms in the country) and Brad Fishman (co-founder of Fishman PR, ranked the #1 PR firm in franchising by Entrepreneur Magazine) - to pull back the curtain on everything emerging...