E277 - Why Successful Business Owners Stay Stuck at Half Their Potential (The 4 C Trap) with Jeff Dudan

Jeff Dudan's free digital copy of his book: https://podcast.homefrontbrands.com/en-us/discernment Are you running a good business when a great one is within your reach? In this episode of Franchise Friday, Jeff Dudan - founder of Homefront Brands and operator across 8 franchise brands with over 800 franchise owners - breaks down the 4 Cs that trap small business owners at the first level of success: Comfort, Competence, Commitment, and Capital. Jeff explains why comfort is the most dangerous place a business owner can be, how your greatest strengths may actually be capping your growth, what true commitment looks...