250 Million Car Shoppers – How Dealers Are Turning Big Data Into A Secret Weapon | Brian MacDonald, CEO & President of CDK Global
Published: January 22, 2026
Duration: 28:50
Today I’m joined by Brian MacDonald, CEO & President of CDK Global.
We explore the massive scale of the CDK's automotive data ecosystem and what it means to have a touchpoint with nearly 90% of car owners in the country.
Brian breaks down how dealers can transform this historical database into a functional asset to improve operations and capture market share. This conversation reveals the strategic power of connectivity in an increasingly data-driven industry.
This episode is brought to you by:
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