The Next Frontier for Dealership Service Phone Lines (+ The Hours Saved Using It) | Pre-NADA AI #3
Published: January 15, 2026
Duration: 42:02
In part 3 of our Pre NADA AI Spotlight series we break down why call handling is still broken, and how a new generation of agentic AI is changing the equation.
Today, Sam sits down with Chris Murphy, General Manager of Volkswagen of Oakland and Monik Pamecha, CEO of Toma. We explore how forward-thinking dealers are reallocating human talent away from low-value phone work and back into high-impact, in-store customer interactions.
The conversation also tackles a harder truth: as AI becomes a true operational layer, GMs are now managing AI agents the same way they manage...