“Take On The Big Boys!” — Inside the Mind of a 70+ Rooftop Canadian Auto Giant Taking on the U.S. | Jared Priestner, CEO of Go Auto
Published: December 25, 2025
Duration: 56:58
Today I’m joined by Jared Priestner, CEO of Go Auto.
Jared breaks down why Go Auto is expanding aggressively into the U.S., how concentration risk in Western Canada shaped that move, and what it takes to scale culture across borders.
We talk financial discipline, acquisition integration, and why used cars remain one of the biggest profit unlocks for dealers willing to operate differently.
This episode is brought to you by:
1. Ikon Technologies - Ikon Technologies delivers a connected vehicle program for dealers that maximizes Customer Lifetime Va...