"Half of their DMS is inactive!" – A Wakeup-Call for Service Drives and How to Bring Customers Back | Mark Altieri, EVP of Business Development at Zonic Design

Today I’m joined by Mark Altieri, EVP of Business Development at Zonic Design.

We break down why fixed ops is still the most under-leveraged profit center in dealerships—and how communication gaps are quietly eroding customer loyalty.

Mark explains how AI is reshaping customer engagement, why half of a dealership’s DMS often sits untouched, and what operators can do to immediately improve retention.

Clear takeaways, practical frameworks, and fast-changing tech insights make this a must-listen for every dealer.

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