The Remarkable SaaS Podcast
byTon Dobbe
Technology
For B2B SaaS founders who are done blending in. The Remarkable SaaS Podcast features unfiltered conversations with SaaS founders navigating the real challenges of building software that matters. Hosted by Ton Dobbe, author of The Remarkable Effect, each episode zooms in on one of the 10 traits that define remarkable software companies—like offering something truly valuable and desirable, and aiming to be different, not just better. Some guests are scaling fast. Others are still in the trenches—but all share hard-won lessons about what it really takes to create pull, shorten sales cycles, and become the only logical choice in t...
Episodes(40 episodes)
Season 9 - Episode 403
#403 – Why Amos Bar-Joseph rejected the playbook every unicorn ran
A story about questioning the play itself—not the execution. For SaaS founders quietly wondering whether their next round will fix what the last one didn't.Most founders who fail try harder the next time.Amos Bar-Joseph, co-founder and CEO of Swan, took a different path. Three-time founder. Two prior B2B startups built on the unicorn growth-at-all-costs playbook—both ended in failure. On the third one, he didn't tighten his execution. He rejected the play—and reached seven figures in ARR in just nine weeks.And this inspired me to invite...
Published: May 13, 2026Duration: 40m 0s
Season 9 - Episode 402
#402 – How Joseph Lee refused to outspend his rivals — and outgrew them anyway
A story about advantages that capital cannot buy. This episode is for SaaS founders who are watching better-funded rivals raise round after round—and questioning whether outspending is really the only way to win.Most founders chase scale before they've earned the right. Joseph Lee, CEO of Supademo, took a different path. After six years and several pivots in his previous company, he started Supademo in early 2023 with a bootstrap mindset—even after raising. He did the gritty work that bigger competitors refused to do, and shared every harsh lesson in public from day one.<p...
Published: May 6, 2026Duration: 44m 41s
Season 9 - Episode 401
#401 – How Alex Levin grew Regal 4x while ignoring what everyone else was doing
A story about refusing what the market expected—and a business that grew stronger for it. This episode is for sales-led SaaS founders wondering why adding more people keeps making growth harder, not easier.When I last spoke with Alex Levin in 2022, Regal was already scaling. Since then, revenue has grown 4x—with the exact same team.Back in 2022, Regal was growing fast, and the team was expanding with it. Alex made a different call. He stopped hiring to solve problems—and started solving problems instead. Three and a half years later, the team i...
Published: Apr 29, 2026Duration: 42m 37s
Season 9 - Episode 400
#400 - What 99 CEOs wish they'd known sooner
Four hundred episodes.When I started this podcast, I had one simple belief: the best lessons in building a remarkable software company don't come from business books or consulting frameworks. They come from CEOs who've lived it — the ones who made the hard calls, paid for the wrong assumptions, and built something worth talking about.I went back through the last 99 conversations — and pulled the 18 insights that I believe will genuinely open your eyes. Not the ones that make you nod. The ones that hold a mirror.I selected them for one reason: each...
Published: Apr 15, 2026Duration: 34m 35s
Season 9 - Episode 399
#399 – How Louis Hoch rejected the obvious customers—and grew when rivals collapsed
A story about choosing who not to serve—and building competitive advantage no crisis can touch. This episode is for sales-led SaaS founders who've never tested whether their revenue would survive a major market shock — and aren't sure they want to know the answer.Most software companies are built to serve as many customers as possible. Louis Hoch, CEO of Usio, chose differently.Louis has been building in payments since 1998. He raised $50 million while competitors raised $200 million—and won. He built a company that processes enough direct bank payment volume to rank as the 50...
Published: Apr 1, 2026Duration: 46m 10s
Season 9 - Episode 398
#398 – How Scott Reynolds bet on depth over breadth and built a position that sticks
A story about choosing the hard problem—and winning because of it. This episode is for sales-led SaaS founders who feel their product lead shrinking—and wondering what actually creates a position competitors can't close.Most founders chase obvious markets. Scott Reynolds chose a complicated one nobody else wanted.Scott, co-founder and CEO of UpCodes, is a trained architect who has lived the pain of navigating construction regulations. Weeks buried in phone-book-sized regulations that no software had organized—until he built it.While others built broad tools for obvious problems, Scott went n...
Published: Mar 25, 2026Duration: 45m 26s
Season 9 - Episode 397
#397 – How Dean Mathews rejected conventional growth and built a company 170,000 people rely on every month
A story about measuring success differently—and what that single decision builds. This episode is for SaaS founders who sense their growth metrics are missing something — and can't put their finger on what.Many SaaS companies track monthly active users. Dean Mathews asks a different question when he looks at that number.Dean Mathews, Founder and CEO of OnTheClock, launched his time-tracking company in 2004 after reading complaints in a small business forum. For the next decade, he ran it as a side project — patient, focused, and measuring success by one question: are we actual...
Published: Mar 18, 2026Duration: 39m 49s
Season 9 - Episode 396
#396 – Why Hewitt Tomlin reversed course at $10M
A story about admitting your own strategy pulled you away from what matters. This episode is for sales-led SaaS founders wondering whether their expansion strategy is building strength—or spreading them thin.Most SaaS founders treat $10M as proof the playbook works. Hewitt Tomlin, CEO of TeamBuildr, treated it as a reason to question everything.He and his college teammate James Peters built TeamBuildr from a frustration with paper workout programs into a $10M strength and conditioning platform—with fewer than 50 employees and zero outside capital.But at $10M, Hewitt made a ch...
Published: Mar 11, 2026Duration: 52m 28s
Season 9 - Episode 395
#395 – How Bassem Hamdy created something no competitor can touch
A story about destroying your own work—and creating what lasts. This episode is for sales-led SaaS founders who suspect their product is slowly becoming a custom shop—and don't know how to stop it.Bassem Hamdy, CEO and Co-Founder of Briq, has spent 25 years in construction technology—three software revolutions, three companies.He says Briq found product market fit every 24 months. Each time meant tearing something down to build the next version.Each time, the same thing triggered the rebuild — the company had started solving for individual customers instead of the mark...
Published: Mar 4, 2026Duration: 46m 45s
Season 9 - Episode 394
#394 – Jon Jorgensen on how Access Group went from £50M to £9.2B valuation
A story about what happens when you build a Forever Business—instead of chasing the next exit. This episode is for sales-led SaaS founders who feel the business is getting slower the bigger it gets—and starting to accept that as normal.Most software companies slow down as they scale. Access got faster.Jon Jorgensen, Co-CEO of The Access Group, joined as a telesales trainee straight from school. In 2011, the company was doing £24 million. Fifteen years later, it's a £1.2 billion business with 160,000 customers.His belief: if you build what he calls a "For...
Published: Feb 25, 2026Duration: 51m 24s
Season 9 - Episode 393
#393 – How Andrei Pitis killed a working product and grew 10x in months
A story about betting on what's coming—not what's working. This episode is for SaaS founders questioning whether their current traction is real momentum—or just comfortable motion.Traction can be the most dangerous thing in a startup.Andrei Pitis, CEO of Genezio, built a serverless developer platform with real users and real momentum. Then he killed it. Andrei Pitis built Vector Watch, a smartwatch with 30-day battery life, and sold it to Fitbit. With Genezio, he did something harder—killed a working product because he spotted a shift most founders missed.And...
Published: Feb 18, 2026Duration: 53m 28s
Season 9 - Episode 392
#392 – How Georgi Petrov built four companies on profit, not fundraising
A story about choosing margins over momentum—and letting investors call you wrong. This episode is for SaaS CEOs stuck around 20% EBITDA and wondering what it actually takes to double it without cutting their way there.Most SaaS companies treat 20% EBITDA as a healthy number. Georgi Petrov targets 50.Georgi, CEO of Uxify, has founded four companies in 15 years with two exits—including one to WP Engine. He doesn't get there by cutting. He gets there by building differently from day one: small teams with high ownership, self-service at premium prices, and a refusal to a...
Published: Feb 11, 2026Duration: 46m 9s
Season 9 - Episode 391
#391 – How Pete Hunt turned a tool into a tribe
A story about users competitors can't steal. This episode is for SaaS founders wondering why their users like the product but don't love it.Second movers usually copy the leader's playbook.Pete Hunt, CEO of Dagster Labs, took a different path. He joined as Head of Engineering in 2022, became CEO ten months later, and inherited a company that was #3 or #4 in a crowded category. Today they're #2 overall—and #1 for greenfield deployments.The difference? Pete built a product with values so clear that choosing it feels like choosing sides.And th...
Published: Jan 28, 2026Duration: 39m 29s
Season 9 - Episode 390
#390 – How Jim Whatmore chose patience over speed to dominate UK field service
A story about building market leadership by saying no to obvious growth—on purpose. This episode is for SaaS founders chasing international expansion—and questioning if dominating locally first makes more sense.Most SaaS companies chase international markets early. Get traction locally, then expand globally fast.Jim Whatmore, CEO of Joblogic, walked away from that playbook. He spent three years attending HVAC shows in the US, picked up customers, then stopped. He saved his marketing budget for UK and Ireland only. He turned down international revenue to dominate his home market first.Fr...
Published: Jan 21, 2026Duration: 35m 47s
Season 9 - Episode 389
#389 – How Tal Peretz questioned the AI playbook and created results competitors can't match
A story about choosing what others avoid—and creating competitive advantage no one can copy. This episode is for sales-led SaaS founders wondering why their AI product investments are not creating the competitive edge they expected.Most SaaS companies race to add AI features and wonder why nothing changes.Tal Peretz, CEO of Onfire, took the opposite path. Before writing a single line of code, he interviewed 275 revenue leaders. Then he spent months building a proprietary data layer from the public web—Reddit, Stack Overflow, Discord—tracking 50 million engineers. Only after that foundation was so...
Published: Jan 14, 2026Duration: 43m 27s
Season 9 - Episode 388
#388 – How Panos Siozos reached 12.5K customers across 150 countries
A story about solving two problems everyone else picks between. This episode is for SaaS founders with deep domain expertise—and wondering why the market isn't responding the way they expected.Most SaaS companies struggle because they know what the solution should be.Panos Siozos, CEO of Learnworlds, came from a research background in educational technology—three generations of teachers, deep pedagogical expertise. He could have built the pedagogically perfect platform.Instead, he put the scientists in the backseat and listened to what customers actually needed. That decision took him from buil...
Published: Jan 7, 2026Duration: 53m 48s
Season 8 - Episode 387
#387 – How Mariano Garcia-Valiño proved he could save lives—but couldn't find anyone willing to pay
A story about how "everyone agrees" is the most dangerous lie in SaaS. This episode is for SaaS founders frustrated watching their solution solve real problems—but wondering why no one actually buys it.Most healthcare startups don't fail because their tech doesn't work. They fail because they can't find anyone willing to pay for it.Mariano Garcia-Valiño, Founder and CEO of Axenya, spent 18 months proving his preventive care model worked clinically—reducing diabetes costs by 20% and mortality risk by 18%. Then he spent another year without selling a single dollar because insurers, hospi...
Published: Nov 19, 2025Duration: 45m 5s
Season 8 - Episode 386
#386 – How Rex Kurzius built a business that funds itself
A story about choosing autonomy over speed—and building something that lasts. This episode is for SaaS founders tired of chasing growth rounds—and wondering if slow, profitable building could win.Most software companies raise capital to scale fast. Rex Kurzius, Founder of Asset Panda, rejected that path entirely. His father ran a bakery. His brother built MailChimp. Rex grew up watching immigrant work ethic turn into entrepreneurial success—and applied the same principle to software.He spent 13 years building Asset Panda from startup to a world-class asset tracking platform. No investors. No board...
Published: Nov 12, 2025Duration: 50m 22s
Season 8 - Episode 385
#385 – Speed is the strategy: Redefining Enterprise software for a changing world
A story about speed as strategy—and why saying no to billion-dollar deals built a stronger company. This episode is for SaaS founders who feel stuck between landing big logos and building what actually scales.Most SaaS companies don't fail because they lack ambition. They fail because they chase the wrong customers.Mark Walker, CEO of Nue, took a different path. With decades in enterprise software—ERP, CRM, NetSuite—he joined Nue in March 2022 when it was pre-revenue and a "science experiment." He made one decision that changed everything: focus on speed over comple...
Published: Nov 5, 2025Duration: 54m 20s
Season 8 - Episode 384
#384 – How Wokelo built trust (and premium prices) by choosing depth over speed
When everyone else optimized for instant answers, Sid Masson built for depth and accuracy—and enterprise customers paid more for the difference. This episode is for SaaS founders who feel trapped competing on speed—and suspect their customers actually want something else.Most SaaS companies don't fail because they're too slow. They fail because they optimize for speed over trust.Sid Masson, CEO and Co-founder of Wokelo, took a different path. He started his career as a management consultant doing private equity due diligence with dozens of tabs open, knowing how costly missed insi...
Published: Oct 29, 2025Duration: 43m 51s