S9E397 - #397 – How Dean Mathews rejected conventional growth and built a company 170,000 people rely on every month

A story about measuring success differently—and what that single decision builds.

This episode is for SaaS founders who sense their growth metrics are missing something — and can't put their finger on what.

Many SaaS companies track monthly active users. Dean Mathews asks a different question when he looks at that number.

Dean Mathews, Founder and CEO of OnTheClock, launched his time-tracking company in 2004 after reading complaints in a small business forum. For the next decade, he ran it as a side project — patient, focused, and measuring success by one question: are we actual...