S9E396 - #396 – Why Hewitt Tomlin reversed course at $10M

A story about admitting your own strategy pulled you away from what matters.

This episode is for sales-led SaaS founders wondering whether their expansion strategy is building strength—or spreading them thin.

Most SaaS founders treat $10M as proof the playbook works. Hewitt Tomlin, CEO of TeamBuildr, treated it as a reason to question everything.

He and his college teammate James Peters built TeamBuildr from a frustration with paper workout programs into a $10M strength and conditioning platform—with fewer than 50 employees and zero outside capital.

But at $10M, Hewitt made a ch...