S9E391 - #391 – How Pete Hunt turned a tool into a tribe

A story about users competitors can't steal.

This episode is for SaaS founders wondering why their users like the product but don't love it.

Second movers usually copy the leader's playbook.

Pete Hunt, CEO of Dagster Labs, took a different path. He joined as Head of Engineering in 2022, became CEO ten months later, and inherited a company that was #3 or #4 in a crowded category. Today they're #2 overall—and #1 for greenfield deployments.

The difference? Pete built a product with values so clear that choosing it feels like choosing sides.

And th...