#385 – Speed is the strategy: Redefining Enterprise software for a changing world

S8E385 - #385 – Speed is the strategy: Redefining Enterprise software for a changing world

Published: November 5, 2025

Duration: 54:20

A story about speed as strategy—and why saying no to billion-dollar deals built a stronger company.

This episode is for SaaS founders who feel stuck between landing big logos and building what actually scales.

Most SaaS companies don't fail because they lack ambition. They fail because they chase the wrong customers.

Mark Walker, CEO of Nue, took a different path. With decades in enterprise software—ERP, CRM, NetSuite—he joined Nue in March 2022 when it was pre-revenue and a "science experiment." He made one decision that changed everything: focus on speed over comple...