S8E367 - #367 – How Chris Brisson killed his first company to build a messaging platform that scales

A story about creating something remarkable by choosing to start over - on purpose.

This podcast is for SaaS founders who feel stuck chasing feature parity—and anyone wondering if there's a smarter way to build something customers can't live without.

Most SaaS founders won't kill a profitable company. They'll optimize it to death instead.

Chris Brisson, CEO of SalesMsg, took a different path. He killed his first company while it was still making money. Then spent two years building what messaging should actually do—create conversations, not broadcasts.

This...