Why AI Transformation is About Change Not Just Technology with UserTesting Head of AI Michael Domanic

Why AI Transformation is About Change Not Just Technology with UserTesting Head of AI Michael Domanic

Published: December 11, 2025

Duration: 32:39

In this episode of the Shift AI Podcast, Michael Domanic, Head of AI at UserTesting, joins host Boaz Ashkenazy to explore how companies can successfully transform their organizations with AI. With over 800 custom GPTs built across UserTesting and nearly every employee actively using AI tools, Michael shares the framework behind one of the most successful enterprise AI transformations happening today.


From his early days designing chatbots during the first AI hype cycle to leading transformation at scale today, Michael offers invaluable insights into why AI transformation is fundamentally a change management and creative challenge—no...