S3E17 - Creative Direction, Music Videos, and Live Events with Mike Carson
Published: January 12, 2026
Duration: 39:49
Mike Carson is a multidisciplinary creative director and designer. Last year, he co-creative directed and production designed Kendrick Lamar’s Super Bowl LIX Halftime Show, which drew over 133 million live viewers, making it the most-watched halftime performance ever and one of 2025’s biggest cultural moments.
On this episode, Mike talks to IN PROXIMITY host Paola Mardo about his journey from filming music videos at 19 with Big Sean (including the iconic millennial bop “Dance (A$$)” Remix featuring Nicki Minaj) and working alongside mentor Virgil Abloh, to becoming one of the most sought-after creative directors today. He also shares his crea...