
E140 - 139_What We Can Learn From The Hops Industry About Sensory Science R&D
Published: March 31, 2025
Duration: 43:50
Today, we're talking about sensory science and its crucial role in R&D product development. While this methodology has been widely used for decades in the hops, beer, food, beverage, and perfume industries, the cannabis industry is just beginning to tap into its potential.
Our guest today is Marshall Ligare, Ph.D., former Research Scientist and Product Development Lead at John I. Haas, one of the world's leading hops suppliers. The beer and hops industry has long relied on sensory science to craft unique and consistent flavor profiles, and Marshall brings a wealth of knowledge on how...