How to Build a Brand Without Performing a Persona? w/ Parmees Yaz & Dominika Legrand

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Learn more about Parmees's work here: https://stan.store/parmees
Learn more about the "Expressed" program here: https://www.dominikalegrand.com/expressed-program

We often hear opposing advice when it comes to building an online presence.
Be perceived as an authority so people trust and buy from you.
Be real but not unfiltered.
Show you are human, but leave some aura of mystery.
Show your vulnerable sides but not theatrically.
Lead with helpful information, but not too much, because people won't be able to connect to...