Ego-Based vs Wisdom-Based Selling: Staying in Integrity with Parmees Yazdanyar

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🎙️ In this episode, Parmees Yazdanyar and I (Dominika Legrand) unpack the difference between ego-based selling and wisdom-based selling, and what it really means to stay in integrity while growing a business.

We explore what ethical marketing actually looks like, how to sell before you have testimonials, and why some sales tactics feel off even if they technically "work."

This conversation is for anyone who wants to sell in a way that is honest, skillful, and rooted in real service, not manipulation or inflated promises.

We co...