How Ad Blockers Work, Why They Break, and the Future of Private Search (JP Schmetz Interview)
Published: February 28, 2026
Duration: 1:27:09
Most ad blockers start by blocking everything—then you become tech support for friends & family when pages break. Henry interviewed JP Schmetz, founder of Brave Search and CEO of Ghostery, about making trackers visible, why there are only 3 search indexes in the world, reinventing the open web with AI, and how to avoid becoming "the family CTO."
🔗 SOURCES & LINKS
• Ghostery: https://www.ghostery.com/
• Who Tracks Me Database: https://whotracks.me/
• Ghostery Private Search: https://www.ghostery.com/private-search
• Brave Search: https://search.brave.com/
⏱️ TIMESTAMPS
00:00:00 INTRO
00:01:32 ORIGINS WITH GHOSTERY
00:03...