E206 - AI Nuggets From Our SEO Director [E206]

Thanks to our Partners, Shop Boss and AppFueled

AI isn’t just changing SEO. It’s changing the way people choose an auto repair shop.

Brian Walker sits down with Michelle Travis to talk through what shop owners need to understand about AI-first SEO, zero-click search, brand trust, reviews, content depth, and why website traffic may go down while lead quality goes up. They also dig into why the old SEO foundations still matter, why AI cares about your brand across the web, and why chasing every shiny new AI tactic is a mistake.

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