E307 - EP 307: Are You Growing Flowers or Building a Flower Farm?

In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the critical difference between growing flowers as a hobby and running a profitable flower farm business. They emphasize adopting a CEO mindset, making decisions based on profitability rather than personal preference, and avoiding common pitfalls like underpricing. The hosts break down key business components—production, marketing, labor, and financial management—while sharing personal growth experiences. They close with five reflective questions to help growers identify their goals, bottlenecks, and next learning steps toward building a sustainable, fulfilling flower farm.

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