E279 - EP 279: Are you looking at costs?

In this episode of The Dirt on Flowers, Lyndsay and Shannon dig into crop-level profitability and the decision framework flower farmers need to decide what to grow, what to scale, and what to cut. Using tulips and sunflowers as concrete case studies, they walk through the full set of cost drivers — material inputs, labor (including owner labor), shrink/waste, storage and handling, equipment choices, and market/channel fit — and emphasize the non-financial factors (systems capacity, fuss factor, personality, social-media pressure) that shape good choices. The goal is to collect the data that lets you make deliberate CEO-level decisions for your...