Tony Starg and the Macy's Thanksgiving Parade Balloons

The Macy’s Thanksgiving Day Parade is recognized globally as a holiday spectacle, but it also stands as one of the world's largest exhibitions of public art and engineering. Originating in 1924 as a celebration for the store’s immigrant employees, the event evolved under the artistic direction of puppeteer Tony Sarg. Sarg transformed the parade by replacing live zoo animals with "upside-down marionettes"—sculptures made of rubberized silk that utilized the physics of helium to revolutionize aerial performance. This tradition continues today through the Macy's Parade Studio, where artists blend Old World modeling techniques with 3D computer-aided design to create...