Sunk Cost and the Superorganism | Frankly 116

In this week's episode, Nate unpacks the pervasive behavioral pull of sunk cost as a force shaping our material reality, identities, and collective expectations about the future. Past investments – in careers, possessions, and cultural narratives – lock us into patterns of defending what might no longer actually serve us. This tendency becomes more and more relevant as the world shifts in ways that demand adaptability rather than stagnancy. Deep loyalty to former choices, even as we absorb new information about our lived environments, can limit our ability to make wiser, more future-oriented decisions.

By widening the sunk cost lens...