Coaching Product Owners to Be the Voice of the Customer | Steve Martin

Coaching Product Owners to Be the Voice of the Customer | Steve Martin

Published: January 2, 2026

Duration: 13:55

Steve Martin: Coaching Product Owners to Be the Voice of the Customer

In this episode, we refer to Henrik Kniberg's "Product Owner in a Nutshell" video and Product Ownership by Geoff Watts.

The Great Product Owner: Rob Gard's Customer Obsession

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

"The role of the PO really is to help the team empathize with the user, the customer of the product, because that's how...

Coaching Product Owners to Be the Voice of the Customer | Steve Martin - Scrum Master Toolbox Podcast: Agile storytelling from the trenches