E440 - The Eject Button Mentality

In 2002, Harvard psychologists Daniel Gilbert and Jane Ebert designed a series of studies to test the role of optionality on happiness and human satisfaction.

In the first study, the students in a Harvard photography class were asked to make prints of their two favorite photos from the semester.

After creating the two prints, they were told to select one that they would get to keep, while the other would be filed in the department archives.

But at this stage, the students were split into two groups:

The first group...