E436 - The Styrofoam Cup Theory

Last weekend, I had the joy of catching up for a quiet dinner in Omaha with a mentor and friend, Apple CEO Tim Cook.

He recently announced that he would be transitioning out of the CEO role at the company after a 15 year tenure.

When the news first broke of his announcement, several people asked me how I thought he would handle the major life change and identity shift.

My answer was a story from a dinner we shared several years ago—one specific interaction that I'll never forget...

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